Our process
How we ship the best website you've ever owned in Sydney.
Five stages. Fixed deliverables. Single Slack channel. Notion docs for every decision. Below is exactly how the next 9 weeks would look if we started today.
Operating principles
Six rules we live by on every project.
Strategy before pixels
No design starts until we agree on buyers, journeys, conversion goals and the words that drive the work.
One Slack channel
You, our project lead, the designer and the developer. No middleman, no forwarded emails, no comms latency.
Everything documented
Notion docs for every project — discovery brief, decisions log, content doc, technical notes, training videos.
Decisions explained
Why we picked the stack we picked. Why we wrote the copy we wrote. Why we ranked one keyword over another.
Iterative, not big-bang
Staged preview by week four. We adjust based on what you see, not against a frozen brief from week one.
90 days of post-launch care
After launch we monitor heatmaps, run A/B tests and make conversion tweaks free for 90 days.
The five stages
Each stage has fixed deliverables and a clear duration.
01Discovery & strategy
Week 1A 90-minute deep-dive call followed by a written strategy brief. We map your buyers, services, competitors and conversion goals before a pixel is drawn or a keyword is researched.
Discovery questionnaireStrategy brief (PDF)Competitor teardownKPI scoreboard02Design & content
Weeks 2–4High-fidelity mockups in Figma with real copy, your photos and brand. Two formal rounds of revisions plus unlimited tweaks within scope.
Figma mockups (mobile + desktop)Copy doc in Google DocsImage directionBrand integration03Build & integrate
Weeks 5–8Hand-coded on Next.js by an Australian developer. CMS, integrations, schema, sitemap, OG images, redirects — all done as part of the build, never bolted on.
Next.js codebasePostgres CMSSchema markupIntegrations (CRM/booking/email)04Launch
Week 9Migration, redirects, indexing, security headers, monitoring, backups. We stay glued to your dashboards for the first 14 days so any issues are caught before you notice.
Production launch301 redirect mapGA4 + Search Console14-day hyper-care05Optimise & grow
Ongoing90 days of free conversion optimisation post-launch. Then a monthly SEO retainer (optional) — content, links, technical SEO and reporting.
Conversion experimentsMonthly SEO programmeLive Looker Studio dashboardQuarterly strategy review
Tools we use
A modern toolkit — visible to you.
Every tool listed here, you have access to. No black boxes. No agency-only views. Login credentials shared on day one.
Figma
High-fidelity design mockups and prototypes for review
Notion
Project workspace — briefs, decisions, content doc, training
Slack
Real-time async comms with the whole project team
GitHub
Version-controlled code, PR reviews, deployment automation
Linear
Sprint tracking, bug reports, post-launch backlog
Looker Studio
Live dashboards for rankings, traffic, conversions
GA4 + Search Console
Analytics, ranking and indexing visibility
Hotjar / PostHog
Heatmaps and session recordings for conversion optimisation
Deliverables
By launch day, you'll have all of this.
Start now
Ready to see what your project would look like?
Tell us about your business and we'll send a written proposal with scope, timeline and fixed-quote pricing within two business days.
See pricing firstProcess FAQ